October 27th, 1963-July 11th, 1965 (NBC)

Premiere of SUNDAY a magazine news broadcast of the air televised weekly on Sunday's from 4:00pm to 5:00pm. 

Frank Blair is host to this weekly news "magazine" covering recent happenings i politics, the arts and sp orts. Regulars include Ray Scherer, politics; Richard Schickel, books; William K. Zinsser, films; and Joe Garagiola, sports. Frequent contributors will be Frederic Ramsey Jr. and Martin Bookspan, music; Aline Saarinen, art and architecture; Edwin Newman, Robert Abernethy, and Nancy Dickerson, background news features. 

This premiere broadcast begins by host Frank Blair stating:
"This is Sunday, the day of the Sun. The day the light was made. Sunday, a time of rest between labors. A time to look around and take note, since Sunday a week ago. 
Good afternoon, I'm Frank Blair. You are waiting a new program, SUNDAY. Like the day still new. Still to be Defined, Sunday October 27th, 1963. And each of us keeps our own appointments with the day."

Richard Schickel reports on the book "The Art of Warfare in Biblical Lands" by  Yigael Yadin. We hear "Letters from the Public," covering such diverse topics as self censorship, Rockefeller Center, Great Living American Women including a comment from Pauline Fredrickson  who states her most difficult reporting assignment in her career (July 13, 1960). 

We hear the voice of President Theodore Roosevelt giving advice to young men on how to conduct their lives. Joe Garagiola interviews newly elected New York Yankee manager, Yogi Berra and his wife Carmen Berra at their home. Yogi states that he was called this past February by Ralph Houk to take over the managerial role for the spring of 1963. Yogi talks about his strategy for managing and looks back at his 17 year career as a baseball player. 

Further topics covered...The Statue of Liberty now 77 years old, and a Peace Corp promotional film narrated by President John F. Kennedy. Martin Bookspan reports on the Benjamin Britten orchestration of "War Requiem." A segment is heard. It is an anti-war document. The famous Frank Lloyd Wright  house in Bear Run, Pa. is reported on by Aline Saarinen. It is considered to be the most beautiful house in America.

The new film "Tom Jones" is reviewed by William Zissner. 
Excerpts from the film are played. Edwin Newman reports on people who made the news this week, seriously and frivolously, including reports on Frank Sinatra's recent request to give up his Las Vegas hotel holdings. 


NBC newsman Frank Blair hosted this Sunday afternoon newsmagazine. Regular contributors were Joe Garagiola on sports, Ray Scherer (politics), Richard Schickel (books), and William K. Zinsser (films). 

Series premiere October 27, 1963 on Video Tape. 
A rare "lost" broadcast not extant in any broadcast form or transcript.  

NOTE: A few commercials are included. Wrigley Doublemint chewing gum, and GE sort white bulbs.