"The Tomorrow Show" with Tom Snyder is NOT AVAILABLE FOR SALE.
October 15, 1973-January 28, 1982.
This broadcast featured a discussion about the "Media."
In part one of this one hour broadcast is guest Wilson Bryan Key, author of the book "Media Sexploitation." The book relates to advertisers and advertising which fashions the caters to the consumer culture relying on subliminal messages and symbols geared toward the consumers' logical conscious mind. Such advertising relies on embedding words and pictures which the public trains their eyes, not always logically.
Other topics explored include:
subliminal advertising, synthetic substances added to products, codes of ethics unconscious cigarettes ads, how the public is being "sexsploited," phycology of selling magazines, illustrations that address the subconscious selling alcohol, air brush techniques in advertising using an example of Marlon Brando seen on a back cover in a suggestive pose but subliminally.
In part two, Tom Snyder's guest is television visionary legend Pat Weaver who continues the conversation on topic, discussing advertising in all media applied in nighttime radio, using attractive women in advertising, catering to advertising agency demands. Weaver states that he is very pro about advertising, but opposed to negative products being advertised (cigarettes and alcohol).
Pat Weaver recalls his involvement with NBC's Matinee Theatre which produced live plays five days a week in the afternoon...a major undertaking which displayed so much potential, but was controlled by advertisers and could not escape their grasp. Also, discussed is the Mini-Series on television and situation comedy on TV which in Weavers estimation will always exist.
THE TOMORROW SHOW was an hour-long talk show hosted by Tom Snyder. Network television's first entry into late-late-night programming on weeknights Monday thru Thursday, usually broadcasting on tape 1 AM to 2 AM. "Tomorrow" was expanded to 90 minutes on September 16, 1980.